Account-Based Analytics: What is it and what’s the point?
Account-based analytics is a B2B data strategy that aligns internal and external information to measure and optimize business impact from a target account prospective. B2B firms are rapidly infusing the “account-based” centric model across functions including marketing, sales and customer success to align knowledge worker’s efforts to win, keep and grow their best accounts. Account-Based analytics is a method to measure and optimize those efforts cohesively.
This makes total sense to Dynamo, B2B firms should build and serve their accounts (not from an individualistic/B2C prospective). The account-based mantra is not stopping at the revenue half of the enterprise, other functional areas such as finance and operations and can align their efforts to firm’s target accounts for all knowledge workers to think account first.
As such, firms adopting an account-based approach to their B2B endeavors need an analytics stack and practice to measure and optimize performance from this prospective every day. Dynamo believes Account-Based Analytics will continue to rapidly transplant and complement traditional B2B data strategies with the overall arching mission to align workforce activities to win, keep and grow their best accounts.
Is the idea of serving our account the best we can a new idea, absolutely not! But, the technology and tools now available have made it much more attainable to truly deliver this promise to every knowledge worker operating in a B2B firm in a seamless intuitive way. We’re excited to share everything we know and are working on within the emerging Account-Based Analytics landscape and happy to be a part of the puzzle with Dynamo’s on-demand account briefing service for B2B teams.
As alway we’re just trying to find right, not act right. Let us know your thoughts.